On July 2nd the Toronto Zoo weclomed two snow leopard cubs. Critically endangered in the wild, snow leopards may some day depend on the genetic diversity preserved at zoos and aquariums for their species' survival. In the meantime, organizations like the Toronto Zoo and the Snow Leopard Trust offer fair trade products made by people living in snow leopard habitat to increase household income to deter poaching and raise awareness of the leopards' plight.